Patti Williams
Ira A. Lipman Associate Professor of Marketing

Wharton Faculty & Staff >> Biography

Professor Patti Williams' research examines ways consumers' emotional responses influence consumption and persuasion. Her current research projects focus on the persuasive effects of emotion; consumer responses to emotional and attitudinal ambivalence, emotion regulation, and implicit and explicit uses of consumer memory.

Professor Williams' research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Experimental Psychology: Applied. She serves on the Editorial Review Boards for the Journal of Consumer Psychology and the Journal of Marketing Research, and is an Associate Editor at the Journal of Consumer Research.

She teaches undergraduate and MBA courses in Advertising Management and the core MBA Marketing 622: Marketing Strategy course to full time and executive MBA students. Professor Williams earned her PhD and MBA from the University of California, Los Angeles and her AB from Stanford University.

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