Bruce Rockowitz
Group President and Chief Executive Officer; Executive Director
Li & Fung Limited
Hong Kong

Speakers >> Biography

Bruce Rockowitz is the Group President and Chief Executive Officer of Li & Fung Limited, the publicly listed company. Bruce has also been an Executive Director of Li & Fung since 2001. Bruce was the co-founder and Chief Executive Officer of Colby International Limited, a large Hong Kong buying agent prior to the sale of Colby to Li & Fung in 2000.

Bruce is a member of the Advisory Board for the Wharton's Jay H Baker Retailing Initiative, an industry research center for retail at the University of Pennsylvania, and he also serves as a Board member of the Educational Foundation for the Fashion Industries, the private fundraising arm of the Fashion Institute of Technology. In March 2012, he became a member of the Global Advisory Council of the Women’s Tennis Association (WTA).

In December 2008, Bruce was ranked first by Institutional Investor for Asia’s Best CEOs in the consumer category. In 2010 and 2011, he was ranked as one of the world’s 30 Best CEOs by Barron’s. In 2011, he was presented with the 2011 Alumni Achievement Award by the University of Vermont. In 2012, Bruce was named Asia’s Best CEO at Corporate Governance Asia’s Excellence Recognition Awards, and he was also presented with an Asian Corporate Director Recognition Award by the same organization.

In addition to his position at Li & Fung, Bruce is the Non-executive Chairman of the Pure Group, a lifestyle, fitness and yoga group operating in Hong Kong, Singapore and Taiwan and soon to be opening in mainland China. In this role Bruce provides strategic vision and direction to the Group’s senior management. In September 2009, Bruce became an independent non-executive Director of Wynn Macau, Limited.

© 2011 The Wharton School of the University of Pennsylvania. All Rights Reserved.

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