Schedule Day 3 - Friday, May 18, 2012

*Dress Code: Business Casual for Forum and Business Suit for Thursday and Friday Dinners.

Time & LocationEvent
8:00 AM - 5:00 PMEntrance Foyer, Palazzo Mezzanotte Registration Desk Opens
8:00 AM - 9:30 AMArea Scavi RomaniWelcome Coffee
9:30 AM - 10:30 AMParterre HallPlenary Session
 

Location Map

Parterre Hall
 

Masters of Ceremony

  Alessandro Barzaghi, L'03

Organizing Board Member, Milan

  Marco De Benedetti, WG'87

President, Organizing Board, Milan

  Federico Tecilla, WG'03

Organizing Board Member, Milan

  Paola Visco, WG'04

Organizing Board Member, Milan

 

Keynote Speakers

Jay H. Baker, W'56

Chairman; Jay H. Baker Retailing Center, Former President and Director; Kohl's Corporation, Naples

  Bruce Rockowitz

Group President and Chief Executive Officer; Executive Director, Li & Fung Limited, Hong Kong

10:30 AM - 11:00 AMArea Scavi RomaniCoffee Break
11:00 AM - 12:30 PMPalazzo MezzanotteMaster Classes
Sala Gialla 

Master Class #1

TRANSFORMING BUSINESS THROUGH CUSTOMER ANALYTICS Eric T. Bradlow

The K.P. Chao Professor; Professor of Marketing, Statistics, and Education; Co-Director, Wharton Customer Analytics Initiative; Vice- Dean, Wharton Doctoral Programs

 

Location Map

Salla Gialla
Sala Blu 60 

Master Class #2

GLOBAL OPEN INNOVATION Felipe Monteiro

Assistant Professor of Management

 

Location Map

Sala Blu 60
Aula Training 

Master Class #3

Meeting the Challenge of Universal Health Care: Insights from the US and around the World Arnold J. Rosoff

Professor of Legal Studies and Business Ethics; Professor of Health Care Management; Senior Fellow, Leonard Davis Institute of Health Economics

  Giovanni Fattore

Associate Professor, Bocconi University, Milan

 

Location Map

Aula Training
Parterre Hall 

Master Class #4

CAN SPORTS SAVE THE WORLD? Kenneth Shropshire

David W. Hauck Professor; Professor of Legal Studies and Business Ethics, Director, Wharton Sports Business Initiative

 

Location Map

Parterre Hall
Sala Blu 70 

Master Class #5

MANAGING BRAND EXPERIENCES Patti Williams

Ira A. Lipman Associate Professor of Marketing

 

Location Map

Sala Blu 70
12:30 PM - 1:30 PMLunch
1:30 PM - 5:00 PMVarious VenuesMeet Milan
 

Adventure #1:Milan and Leonardo Da Vinci

Adventure #1:Milan and Leonardo Da Vinci
 

Adventure #2: Gourmet Tour - Food & Wine Experience in Milan

Adventure #2: Gourmet Tour - Food & Wine Experience in Milan
 

Adventure #3: Fashion Experience

Adventure #3: Fashion Experience
 

Adventure #4: Insider`s Behind The Stage Look at Pinko!

Adventure #4: Insider`s Behind The Stage Look at Pinko!
8:00 PM - 11:55 PMPalazzo RealeFarewell Gala Banquet
 

Location Map

Palazzo Reale
 

Raffle Drawing

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